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Write a 30-Minute Press Release
Journalists scan fast — lead with a one-sentence summary that states the news and its local impact. Use an inverted-pyramid: headline plus two sentences answering the 5 Ws. Keep releases concise (300–450 words), include one short quote, and a bullet list of key facts. Add a clear local hook and place contact details under the first paragraph. Attach high-res images, logos, and links, and follow up once within 24–48 hours. If needed, hire a freelancer to assemble assets.
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