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Quick 30-Minute Pricing Sprint Guide
Run a 30-minute pricing sprint to set defensible service rates without spreadsheets. Avoid four mistakes: relying only on cost-plus (focus on client outcomes; add a 10-30% value premium), comparing to the wrong competitors (scan one cheaper, one similar, one premium), undercutting to win (set prices that filter unwanted clients and offer upsells), and never testing (track inquiries, conversion rate, average deal size). Sprint steps: define benefit, review competitors, position price + upsell, then validate with one test.
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